Parking

Parking management at the Milan airports is carried out in part directly by us and in part under sub-contact by the specialised third party operator APCOA Parking Italia. We directly manage all the car parks of Linate Airport and that of Malpensa Terminal 2.

Parking at Terminal 1 however has been managed since April 2007 by APCOA. A significant achievement during the year was the restoration of the full operability of the Malpensa car parks, that had been disrupted, in 2015, by the construction works of the railway station at Terminal 2.

Number of parking spaces

In general, the growth of the parking business was supported by ongoing communication operations focused on establishing the products position on the market, accompanied by campaigns featuring significant price cuts, in particular on the online channel for the seasonal traffic peaks.  

Malpensa T1 – Parking service performance indicators

Malpensa T2 – Parking service performance indicators

 Particular attention was paid to communication and marketing to promote ViaMilano Parking, both through seasonal promotional campaigns and enhancement of the brand itself. This was implemented via communication tools and road signs near to the airports, as well as via direct communication to the target audience in Milan, in particular, but also in Lombardy and surrounding regions. Attention was also paid to the B2B market, with promotional activities addressed to the leisure world (tour operators) and the professional world (large companies), through participation in various sector events and trade fairs.

Linate – Parking service performance indicators